You've fought hard for your business. Growth was earned, not given. Maybe you've scaled, maybe you've sold—but who have you become in the process?

The Turn isn't another podcast obsessing over multiples and deal structure. We get straight to the heart of what you’re actually going through as a founder. Hosted by Kory Mitchell, CEO of Iconic Founders Group, we sit down with blue-collar business owners who have built something real—businesses across specialty trades like HVAC, landscaping, pest control, plumbing, roofing, and construction.

These are honest, operator-to-operator conversations about the grit, the hard-learned lessons, and the pivotal moments that changed everything. Because the real story isn't just how you got here—it's about the lessons learned along the way.

Meet the Host: Kory Mitchell

Kory Mitchell has lived the founder's journey from the ground up. He helped build a small, regional specialty contracting business with his family into a national $200M brand, navigating two major transactions including a 9-figure exit.

With over 25 years in the specialty contracting industry, Kory understands firsthand how personal and high-stakes the decision to scale or sell can be. Today, he serves as a board member for several large national trades businesses and guides founder-led companies through legacy-preserving transactions—bringing a true operator's perspective to strategic growth.

Powered by Iconic Founders Group

Iconic Founders Group provides expert guidance for blue-collar founders ready to grow and sell their businesses while preserving their team, culture, and hard-earned legacy. We work directly with founder-led businesses doing $3M–$20M in profit across specialty contracting and trades.

Whether you’re seeking liquidity, looking for a partner to scale, or preparing your business for a proud and well-earned close, Iconic Founders serves as a trusted advisor throughout the entire process—from readiness to strategic buyer alignment.

  • Built Something Great? We Want to Hear Your Story.Whether you're in the thick of scaling, contemplating an exit, or reflecting on your journey, we'd love to connect. Visit us atwww.iconicfounders.comand subscribe to The Turn wherever you listen to podcasts.